02
What it is
Paid search campaigns targeting high-intent commercial queries at the moment of purchase consideration.
What we do differently
We do not set and forget. Our Google Ads management follows a structured optimisation cadence:
| Week | Activity |
|---|---|
| 1–2 | Search term harvesting, negative keyword expansion, Quality Score audit |
| 3–4 | RSA headline asset performance analysis, bid strategy calibration (tCPA vs tROAS) |
| 5–8 | Audience layering (in-market, customer match, similar segments), ad schedule refinement |
| 9–12 | Landing page A/B testing, conversion path analysis, attribution model review |
We manage over £5 million in UK ad spend annually across Google Search, Performance Max, Display, and Demand Gen. Our average client sees a 28% reduction in cost-per-acquisition within the first 90 days through structured negative keyword management and Quality Score improvement alone.
Google Partner certified. Our team holds active Google Ads and Google Analytics certifications with verified spend thresholds maintained.