Get a Free Consultation →
01Search Engine OptimisationOrganic search visibility for commercial, informational, and local queries relevant to your business.02Pay-Per-Click (PPC)Paid search campaigns targeting high-intent commercial queries at the moment of purchase consideration.03Social Media MarketingPaid and organic social campaigns across Meta, LinkedIn, TikTok, and Instagram designed to generate qualified leads — not vanity metrics.04Content MarketingBlog articles, landing pages, case studies, whitepapers, and video content designed to rank, educate, and convert.05Email MarketingBehavioural email sequences, segmented newsletters, cart recovery flows, and CRM-integrated nurture campaigns.06Web Design & DevelopmentFast, mobile-first WordPress and e-commerce websites built to convert visitors into customers.07Conversion Rate OptimisationStructured testing and UX improvement to increase the percentage of visitors who take a commercial action.
Home › Services › Social Media Marketing
— Social Media Marketing

Social Media Marketing

Paid and organic social campaigns across Meta, LinkedIn, TikTok, and Instagram designed to generate qualified leads — not vanity metrics.

03
What it is

Paid and organic social campaigns across Meta, LinkedIn, TikTok, and Instagram designed to generate qualified leads — not vanity metrics.

What we do differently

We separate brand reach from lead generation from retargeting into distinct campaign structures with separate budgets, creative strategies, and success metrics. A follower count is not a KPI. Cost-per-lead by funnel stage is.

For B2B clients, LinkedIn Lead Gen Forms integrated with CRM platforms (HubSpot, Salesforce) reduce friction and improve lead quality scores by eliminating off-platform form completions. For B2C clients, Meta Conversions API (CAPI) implementation restores signal fidelity lost to iOS 14+ privacy changes — a critical step most agencies skip.

PlatformPrimary Use CaseKey Metric
Meta (Facebook/Instagram)B2C lead gen, e-commerce, local awarenessCost per qualified lead
LinkedInB2B demand generation, recruitmentMarketing Qualified Lead (MQL) rate
TikTokBrand awareness, younger demographicsVideo view-through rate + retargeting conversion
Google Display / YouTubeRetargeting, mid-funnel nurtureView-through conversion, assisted conversion
— Ready to grow?

Start with a free marketing audit.

If your current marketing activity is not producing a measurable return — or if you are entering a new channel and want to get it right from the start — the next step is a free audit.

We review your current performance, identify the gaps, and return a written strategy proposal within 48 hours. No obligation. No sales pitch dressed as advice.

Email: gareth@digitalmarketingfirst.co.uk
Phone: +44 7719 444845
Response: within two business hours, Mon–Fri, 9AM–6PM